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Scrappy on Screen Campaign

The 2020 Scrappy on Screen campaign was a continuation of the pop-culture spin previously used to market registration. This concept showcases the UNT mascot, Scrappy, starring in various popular films to represent each session/semester. I worked on fine-tuning the imagery and copy for this project while still aligning with UNT’s brand and storytelling. A full description of the campaign is provided below.
 
 

 

*All graphics created by UNT designers
 

In 2020 this campaign won two industry awards: A Platinum Hermes award and Gold from the Council for Advancement and Support of Education Awards.

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